Floriade 2008 proved to be an outstanding success with new record figures registered against the overall attendance, direct visitor expenditure and interstate visitation. The event also recorded solid visitor satisfaction.
“Floriade has a long and proud history as
“Floriade 2008 generated $25.3 million in direct expenditure to the Territory, which is an increase of $5 million or 24.6% compared to 2007.”
“The theme for 2008 was Floriade 21: Films that shaped our nation.
“The inaugural Floriade NightFest, a new event within the traditional Floriade, also proved to be a success, with three of the five special night-time openings selling out.”
“I am especially pleased to announce that the total attendance figure for Floriade, including NightFest, was 407,667 – the largest attendance on record and a 3.2% increase on 2007 (394,916). This figure includes any multiple visits by event attendees.”
“A total of 125,033 interstate and international visitors came to
Visits to the Floriade website floriadeaustralia.com were up 39.5% compared to 2007 with 89,337 visits during September and October 2008. Visits to Australian Capital Tourism’s consumer website visitcanberra.com.au totalled 167,809 during September and October 2008 (an increase of 30.4% on 2007).